Progress reportWe have now finished our trial of displaying motorway service area (MSA) fuel prices on roadside electronic signs. Between February 2016 and December 2017 we monitored the effectiveness of the fuel price signs in terms of safety, economic benefits, performance and customer feedback.
What next?We are now analysing all the data and feedback that we have gathered. We will publish the findings in our final report in due course.
|February 2016||Start of trial|
|December 2017||End of trial|
Why we need this scheme
Following a Department for Transport led feasibility study and after asking for your feedback, we agreed a trial to monitor and evaluate the impact of displaying motorway service area (MSA) fuel prices on roadside electronic signs.
The trial is to determine whether the new fuel comparison price signs are effective in providing useful information to road users and to understand the impact of improving fuel price transparency on driver behaviour and fuel prices at MSAs.
The scheme in detail
As part of the trial we installed signs on the M5 southbound, between Bristol (junction 18) and Exeter (junction 30) displaying the real-time price of unleaded petrol and diesel for the next three motorway service areas along the route, together with the distance to the services. Five Motorway Service Areas were included in this trial:
- Taunton Deane
You can view a location plan and an image of how the signs appear under ‚ÄėDocuments'.
We have measured a number of factors to determine the success of the trial. These are:
- safety - having no discernible impact to safety for all road user groups
- customer - providing a useful and effective information service to the customer
- technical performance - providing a high performing and accurate messaging system
- economic - cost/benefit analysis of providing motorists with price transparency
As part of the trial we used CCTV to monitor and evaluate whether these new signs impact upon driver behaviour. The information was collected only for the research purposes of this trial and will not be shared with any other parties.
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